If you've ever taken the first monumental steps towards building a new business, you probably believe that launching a company is one of the highest mountains you'll ever climb.
The strength and commitment required to create a reliable brand, introduce your ground-breaking product, and cement your foundations in the unknown world of self-employment are undoubtedly only achieved by those who are prepared to put in the blood, sweat and (not always metaphorical) tears.
But while those initial days are undeniably demanding, by no means are they the most difficult time in the lifespan of a business-owner.
While the determination and strength required to bring a business idea to fruition are commendable; maintaining and growing a business to see your dedication, commitment, and passion for your product come to life in a way that knows no limits is ultimately where the hard work lies.
Unfortunately, this is the time where new business owners start to relax and often lose their footing and collapse before they've even had a chance to discover the true impact that they can make on society.
Unforeseen problems arise in force and challenges are thrown at you from all angles while you navigate your way through the unfamiliar waters. Your income isn't yet guaranteed, creditors still need to be paid, and you must develop new skills and develop strategies at the same time as honouring those who demand your presence, services and income.